About Qbics Media

Qbics media GmbH is a Munich-based consulting and service company specialising in unique solutions for newsroom, media and production systems. The company partners with innovative software vendors to enable modern, collaborative working.

DeepVA product used


Press release

Integration of AI in MAM

Through the integration of Mimir and DeepVA, it will be even easier and more convenient for users to enrich metadata for their media assets. In Mimir, it is already possible to use Speech-To-Text through artificial intelligence, to automatically recognize people in images and videos and to set object labels. DeepVA expands this portfolio immensely: Landmark Recognition enables the search for places and buildings, Face Attributes even allow emotions, age, and gender to be displayed as metadata in Mimir. And this is only a selection of possibilities that considerably simplify editors’ everyday work, especially in connection with archives. The integration also enables a variety of analyses to be carried out in order to keep statistics on the items used in Mimir.

Mimir - a collaboration tool with over 300 product features

Mimir is a media collaboration and production tool for professionals that runs in the cloud. Mimir has production resource management capabilities, archiving capabilities, asset management and object storage capabilities, etc. It integrates with a range of AI technologies for automatic metadata enrichment. Mimir is used by production companies, broadcasters, digital agencies, schools, associations and enterprises worldwide. Mimir was launched in early 2019 as a tool for cloud storage and backup, intelligent media search and automatic metadata enrichment with integrated AI technologies. Since its launch, the Mimir team has released more than 300 product features. Today, the product is one of the most comprehensive cloud-native video collaboration tools on the market, with tight integrations to Adobe and Avid platforms for editors, and the DiNA cloud newsroom tool for storytellers and journalists. Read more about the product here.

We are focused on delivering innovative, cloud-based software. Through the integration of Mimir and DeepVA, it will be even easier and more convenient for users to enrich metadata for their media assets.

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Benefits for the user

Analysis of video files

Expands the scope of DeepVA's diversity analysis to include video

All-in-one platform

Mimir is a complete workflow tool with a range of features for sharing and collaboration, live production in the cloud and more

Easy to use

Highly automated workflows and integration with existing infrastructure

Deep media analyzer functions

DeepVA features integrated into Mimir

Landmark recognition

Landmark Recognition identifies all important sights, architectural structures and natural monuments across Europe and North America.

Visual concepts recognition

Object and scene recognition detects and labels various objects and scenes, from general to more specific ones.

Speaker identification

Identify a variety of personalities by their voice using real-time speaker identification.


Often the spoken word alone is not enough: transcription is needed. Our Speech to Text function automates this process.

Fabian Linder

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